Money Spotlights
Consumer money tracker on mobile
Overview
Mint is a personal finance management tool produced by Intuit, Inc. Mint brings together everything from spending, balances, and budgets to your credit score and more. Users have access to their financial life in one powerful app. Money Spotlights is a premium feature within the app that allows users to do a deep dive into their spending habits in the form of budgeting, spending projections vs. actuals, breakdowns and comparisons of spending. It shows users where their money is working—or not working—for them.
My Role
My role for this project was Product Designer. I was tasked with product thinking and product vision. I helped interview a number of users to discover insights that would lead to the feature’s improved look and behavior.
Problem
The introduction of Money Spotlights brought users money to life in ways that they hadn’t experienced before. However, after initial release, research revealed the feature was hard to find and while data visualization made it easier to see a spending snapshot, users wanted deeper insight into their money with more granular information and greater interactivity. How can we provide a consumable snapshot into the users money giving them a deeper insight into their money?
Goal
Our goal was to make Money Spotlights easier to discover and easier to use by making it more intuitive.
Outcomes
The updated experience included the addition of new functionality like drop downs and filters, as well as the creation of a premium hub highlighting the new feature and offering tutorial walkthroughs to demonstrate to users how the improved feature works. We also leveraged successful visual and behavioral language from other elements within the app to make it feel more cohesive and intuitive.
