Overview
The Myers-Briggs Company is one of the world’s largest business psychology providers. They seek to help you realize that your success and sense of fulfillment aren’t just about what you know and what you can do, but hinge on your relationships with others. The Myers-Briggs Company seek to empower individuals to be the best versions of themselves by enriching self-awareness and understanding of others. They help organizations of all sizes improve teamwork and collaboration, develop inspirational leaders, foster diversity and solve their most complex people challenges.
My Role
I was apart of the design team, where we had three designers, multiple product managers and other stakeholders. As a UX/UI designer on the team, I was responsible for creating user-centered designs with the focus on user interface.
Problem
For years the Myers-Briggs Company was one of the only dependable and trustworthy psychology providers in the field. Fast forward to today and there are a variety of psychology providers out there. As the company looks into the B2C field, how can we get the TMBC to stand out above the rest? How can we improve the current B2C marketing tool, the Myers-Briggs Type Indicator or MBTI?
Goal
Our goal was to create a reimagined marketing tool for TMBC to make it easier to discover for new and old users, as well as making it easier to use.
Design Process
When I tackle a new project, my design process will change depending on the project, but it generally looks like this.
i. Empathize - Understand users’ key objectives, their pain points with the current experience, what they liked about the experience. We started to conduct competitive analysis to gauge market outlet. We get to see what competitors were offering that we were not and what could separate us from our competitors.
ii. Define - Our users are looking for a quick and easy way to connect, browse, learn and interact with TMBC. The ultimate goal is to learn about themselves in a way that’s convenient for them. We need to engage the user and design mobile-first since over 70% of our users are using mobile devices.
iii. Ideate - We began to create storyboards, flowcharts and finally wireframes. We started mapping out our site map, creating user journeys and continually modifying the process until it was ready to be pushed into a high fidelity prototype. We played around with different illustration styles, color schemes and typography. We wanted to create a fun, playful, trustworthy and cohesive experience.
iv. Prototype - Our wireframes and low-fidelity prototypes turn into high fidelity prototypes. We present to the team and when we feel like we’re at a good enough stage, we test them. We seek to validate our design decisions.
v. Validate - We test our prototype with actual users. We try to understand what works for the user and what doesn’t. This process allows our team to pinpoint the areas of our product that need focus and refinement. This step is very important in the process for learning and gathering research.
